The most challenging part of networking is breathing new life into cold networking leads. If you’ve been in the networking game for a while, you know that a cold networking lead is an acquaintance that you haven’t talked to in months or even years. 

Networking aims to build relationships with people, so you can eventually turn them into warm leads, or even customers. But what do you do when you’ve been out of touch for so long? Is it even possible to bring a cold networking lead back to life? 

The answer is yes–and in this blog post, we’re going to show you how!

Four strategies for re-engaging cold leads

Here are four trusted methods to help you warm up cold leads:

Research and Personalise

It’s no secret that personalising your communications is the key to success in networking. But what’s the best way to personalize your outreach?

Some experts recommend researching your target contacts thoroughly before reaching out. This allows you to adapt your message to their individual needs and interests.. Others believe that a more personal approach is best. Here, you would focus on building a relationship with the person first and then look for ways to help them out.

So which approach is best? Unfortunately, there’s no straightforward answer. The best way to personalize your outreach will vary depending on the situation and the person you’re trying to reach. However, by keeping both approaches in mind, you’ll be able to tailor your outreach strategy to each individual contact, ensuring that you have the best chance of success.

Social media

When you’re trying to bring a lead back into your sales pipeline, you need to be strategic about your approach. One of the most effective ways to accomplish this is through the use of social media.

Social media is a powerful tool that you can use to re-engage a cold lead. By staying active on social media and engaging with your leads, you can stay on top of their mind and remind them of your product or service. You can also use social media to build relationships and trust, which can eventually lead to a sale.

So if you’re looking for a way to re-engage a cold lead, consider using social media. With a little effort, you can use this powerful tool to bring your lead back into your sales pipeline.

Leverage CRM and automation tools

With customers being bombarded with so many marketing messages daily, it’s no wonder that it’s so difficult to re-engage a cold lead. 

By leveraging CRM (customer relationship management) and automation tools, you can keep your cold leads warm and increase the chances of doing business with them. Here’s how:

CRM software gives you the ability to track and manage your leads in one place. By using these tools, you can send targeted follow-up messages that are more likely to get a response. You can also automate your follow-up process, which will save you time and energy in the long run.

Offer an incentive

When trying to re-engage a cold lead, consider offering an incentive. Incentives can help motivate your lead to take action, especially if you can tailor them to their specific needs or interests. Some examples of incentives you could offer include:

• -A discount on your product or service
• -A free trial of your product or service
• -A complimentary consultation
• Incentives can help increase the likelihood of re-engaging your cold lead, so consider using them as part of your strategy.

Re-engage cold Networking Leads with Hardsands Business cards

When you meet someone new, what’s the first thing you do? You probably exchange business cards. But what happens to those business cards after you’ve exchanged them?

Well, what if there was a way to keep those business cards alive and use them to continue building relationships with the people you meet? With Hardsands business cards, you can do just that.

Our digital business card is a simple, yet powerful tool that lets you keep track of all your contacts and follow up with them easily. You can even set up reminders to reach out to your contacts regularly.

So if you’re looking for a way to breathe new life into your cold networking leads, our business card is the perfect solution.